Take a piece of Burgenland home

Economy Best Practices
Economy
ThemeEconomy
Austria flag
CountryAustria

My Burgenland Shop – A store that keeps value in the region

Some journeys don’t end when you leave. In Burgenland, they continue at home.

It starts with a taste. A glass of wine by the lake. A local dish shared during a stay. These small moments connect visitors to the region. My Burgenland shop builds on that connection, turning it into something that lasts.

The shop brings together more than 150 local producers from across Burgenland. Wines, food, crafts and everyday products all carry the character of the region. Visitors can discover them during their stay, then find them again later, in the physical shop or online.

This is where the model shifts. A holiday is no longer a one-time experience. When travellers buy these products, even weeks or months later, they continue to support the place they visited. The value stays local, helping farmers, winemakers and artisans keep their work alive beyond the peak season.

There is also a quiet ripple effect. Products travel home, are shared with friends and family, and spark new curiosity about the destination. Visitors become storytellers, extending the place’s reach without even trying.

This is why it works. Tourism does not stop at the moment of departure. It becomes a cycle. A visit leads to a connection, and the connection keeps giving back. In Burgenland, taking something home means helping the region move forward.

Regenerative Focus AreaPowering local economies
Geographic TypologyRural villages
Regenerative ModelShared decision-making
Entity TypePublic