
Best Practices
Through stories from European destinations, we showcase how the travel sector can give back: supporting what we cherish, enriching communities, and shaping a more sustainable and inclusive future for Europe.


Bacău Mountain Trails Initiative – Protecting nature through experiences
Walk the mountains, support the communitiesDiscover More
Bois-du-Luc – From a former mine to a sustainable future
Explore a village built on coalDiscover More
BremenPay – A city where positive actions become currency
Do good and get rewarded in BremenDiscover More
Chloro’Feel – Where green thinking comes to life
Come for the gathering, stay for the connectionDiscover More
Cibin Riverbanks – Bringing cycling and nature back to the city
Follow the river, not the roadDiscover More
Circular Hospitality – Regenerating Tenerife through tourism
Wake up in Tenerife’s wild beautyDiscover More
Close to the Land – Cabin stays supporting farmers and nature
Trade city noise for a forest gardenDiscover More
Colinele Transilvaniei – Local development and rebirth through ecotourism
Trade the highway for a hay meadowDiscover More

Creative Handicraft Workshops – Step into Ljubljana’s living heritage
Learn the craft, take the story homeDiscover More
Day tour from Vilnius to Riga – Two countries, one journey
Crossing borders, connecting storiesDiscover More
Donkey Milk Delicacy – A special local flavour that protects nature
A taste of Serbia worth the journey Discover More
Edible Forest – Végállomás Bistro & Wine, Miskolc: A Taste of the Bükk Forest
Taste the forest, understand the landDiscover More

Fields Behind the Beach – From farm to plate, from sun to power
Taste the Black Sea CoastDiscover More

Gornje Podunavlje Nature Reserve – A landscape restored by tourism
Explore wetlands that thrive with your visitDiscover More
Gramona Farm Olive Tours – Soil, food and people reconnected
Taste the land, support its futureDiscover More
Haltia Lake Lodge – Planet-positive conservation holiday
Leave nature better than you found itDiscover More

Heartland of Legends – Cypriot local experiences village by village
Follow a legends route across CyprusDiscover More

Holidays in Historic Buildings – Saving Swiss heritage
Book a night inside Swiss historyDiscover More
Home Café Days – Latvia’s countryside, one table at a time
Be a guest at the table in a Latvian homeDiscover More


Jeruzalem Model – A rural network connecting people, products and experiences
Stay local, explore a landscape that works togetherDiscover More

Karelia Cottages – An experience that supports wildlife survival
On the frozen lake: Saving sealsDiscover More
Kobleve – Beyond the beach, towards the Tiligul Estuary
Watch birds on Ukraine’s wild coastal wetlandsDiscover More
KochArt – Restaurants and farmers working as one
Taste the Alps, support the people behind itDiscover More

Lacul lui Binder – A new life for an old industrial site
What the earth gave up, the water gave backDiscover More
Lahemaa Heritage House – Living craft traditions as sustainable tourism
Take home a traditionDiscover More
Lesmír – Guided tours into bear country, beaver kingdoms and ancient forests
Where the wild teaches youDiscover More
Light in the Dark – Turning the off-season into a reason of opportunity
Discover Baltic beyond summerDiscover More
Lūznava Manor – A heritage that brought a region together
Step into a Latvian Art Nouveau gem Discover More
Mandarin Harvest – Autumn in the Neretva Valley
Taste fresh mandarins straight from the treeDiscover More
Midlands Trail Network – From peatlands to people-powered trails
Take a bike ride through Ireland’s heathland Discover More
Milovice Nature Reserve – From army base to wild landscapes
Explore a wild world just outside PragueDiscover More


Most přes Bobravu – A bridge rebuilt by the people who cross it
Cross the bridge, carry its history forward Discover More
Museo Diffuso dei 5 Sensi – Sciacca as a living museum
Discover Sicily beyond the postcardsDiscover More
My Burgenland Shop – A store that keeps value in the region
Take a piece of Burgenland homeDiscover More

Neratov – A village brought back to life, one visitor at a time
Stay the night, revive a village Discover More
No Planet B, Travel with B – Community and women-led tourism
Travel with purpose, support people and placeDiscover More
Nordsee-Reisepass – The passport that turns the coast into a journey
Discover the North Sea beyond the classicDiscover More
Perry Road (Moststraße)- The orchard route with a local taste
Take a country drive through Austria’s pear regionDiscover More


Portuguese Industrial Tourism Network – Factories, traditions and communities
Discover how industry shapes identityDiscover More
Prie Žiedelio Rural Tourism Homestead – Connecting nature, culture and wellbeing
Discover Žemaitija around the family table Discover More
Regenerate – A new way to welcome visitors in Reykjanes
See Iceland where fire meets seaDiscover More
ReTour – From coastal destinations to places that thrive
Breathe easy on the Baltic edgeDiscover More
REVIVE Program – Heritage buildings transformed through tourism
Stay in history, help bring it back to lifeDiscover More
Reviving Through Discovery – Where dinosaur tracks bring a valley back to life
Step into Poland’s Jurassic storyDiscover More

Salina Nature Reserve – From saltpans to wildlife haven
Discover a hidden corner of Malta’s coastDiscover More
Science on Sea – From whale safari to whale research
Discover Artic Norway through whale watchingDiscover More

Škofja Loka Passion Play – Heritage kept alive
Step into a story carried by a whole communityDiscover More

Sowing a Sunny Tomorrow – Sunflowers along the railways
Look out the window, Slovenia is in bloomDiscover More
St Godelieve’s Abbey – A closed world, open again
Discover a secret courtyard in the heart of BrugesDiscover More
Stay and Regenerate – A visit that helps nature recover
Wake up inside a Portuguese natural parkDiscover More
Sterke Yerke – A raft that transforms awareness into action
Turn waste into a journey across the seaDiscover More
Suomenlinna – Where every visitor helps protect a living World Heritage Site
Visit like a local. Leave like a guardian. Discover More
The Bianco e Azzurro Train – Bringing a lost railway back to life
Climb aboard history in San MarinoDiscover More
The City of Porvoo – A network that grows like a living system
Build tourism on trust, not just plansDiscover More
The Kalku Street Quarter – A hands-on creative district in the heart of Kuldīga
From concrete yards to concert courtyardsDiscover More

The Tastiest Cities – A journey guided by flavours and traditions
Taste your way through LithuaniaDiscover More
Time-Travel – Themed routes that bring heritage back to life
Follow the trail into the BalkansDiscover More
Tourismus NRW – Transforming tourism from the ground up
Stronger places, better experiencesDiscover More
Ukmergė Manor Ring – A network connected through people and places
Follow a route that keeps history aliveDiscover More
Visit Örö – From military island to year-round escape
Take a ferry to a once-hidden island in FinlandDiscover More
Wad Gaat Om – A collective effort to protect a fragile landscape
Care for the Wadden Sea, one action at a timeDiscover More

WeWilder – Where bison bring a community back to life
Follow the bison trail to rural RomaniaDiscover More
Women Guardians of Nature Network – Women leading change
Empower women, regenerate communitiesDiscover More
