Join the Movement

Positive stories become more powerful when they are shared.

Whether you are a destination, tourism business, project partner or another stakeholder, you can help amplify our message for tourism in Europe.

Get involved by:

  • Sharing campaign stories
  • Promoting your own best practices
  • Using the Tourism for Europe communication materials
  • Joining a growing community advocating for tourism as a force for good.

Toolkit

Help us tell a new story about tourism in Europe.

Our toolkit provides everything you need to support the Tourism for Europe campaign, with ready-to-use social media assets, brand guidelines, banners and videos that make it easy to join the conversation.

Whether you’re a destination, tourism organisation or campaign partner, these resources are designed to help you share stories that showcase tourism’s positive impact on people, nature and local economies.

The materials are available for campaign-related activities only. Please read our Terms & Conditions before using them.

Use #TourismForEurope and join a growing community sharing tourism’s positive impact across Europe

Social media toolkit

Brand guidelines

Brand guidelines

Brand guidelines

Open

Videos

Banners

General Banners (Horizontal)

General Banners (Horizontal)

Coming soon
General Banners (Vertical)

General Banners (Vertical)

Coming soon
General Carousel (Vertical)

General Carousel (Vertical)

Coming soon

Terms and conditions of use

The Tourism for Europe campaign represents a strategic opportunity to reshape how tourism is understood at the European level.

By downloading or using the assets in this toolkit, you agree to the following terms. These materials are intended for tourism businesses and organisations participating in campaign-related activities. All assets must be used in accordance with the guidance provided in this toolkit.

The assets may be used in digital and print marketing materials. They may not be used for any commercial purposes without prior written permission from the European Travel Commission (ETC). When adapting the templates, please follow the campaign’s visual style and guidelines closely. The templates should not be altered in ways that change, remove or distort the campaign’s brand elements, including its visual identity, colours, fonts or logos.

Project-specific banners and carousel templates may only be used to highlight initiatives and project stories that are featured on TourismforEurope.eu. They should not be used to promote or showcase other projects or initiatives that are not part of the Tourism for Europe campaign.

All assets remain the property of ETC. ETC reserves the right to withdraw permission to use the assets if they are used in a way that does not comply with these guidelines.