Breathe the sea air in Estonia

On Saaremaa, Estonia’s biggest island, the air feels different. The coastline opens wide. Juniper fields stretch out. Forest paths lead to quiet viewpoints. Life moves a little more gently here, and that is exactly the island’s appeal. 

Saaremaa brings nature, culture and community together in a way that feels real, not staged. Part of the island sits within a UNESCO Biosphere Reserve, where heritage and nature protection go hand in hand. In 2023, Saaremaa was recognised with a Green Destination Gold Award, reflecting long-term work by the island and its businesses to care for what makes this place special. 

The visitor experience is built around simple pleasures. Hiking trails and coastal routes make it easy to explore landscapes rich in birds and biodiversity. Cycling is encouraged, with bike-friendly services, charging points for electric vehicles, and public transport that supports car-light holidays. Food is part of the story too. Restaurants and cafés work closely with farmers, fishermen and small producers, serving seasonal dishes that taste of the island. 

Culture is not an “extra”. It’s lived. Markets, festivals and traditions run through the year, sharing crafts, music and local customs with guests. 

And tourism is behind it all. When travellers eat local, join activities, and stay with responsible providers, they support small businesses and help Saaremaa keep delivering high-quality experiences, while staying calm and welcoming.