
Best Practices
Through stories from European destinations, we showcase how the travel sector can give back: supporting what we cherish, enriching communities, and shaping a more sustainable and inclusive future for Europe.


Colinele Transilvaniei – Local development and rebirth through ecotourism
Trade the highway for a hay meadowDiscover More
Creative Handicraft Workshops – Step into Ljubljana’s living heritage
Learn the craft, take the story homeDiscover More
Heartland of Legends – Cypriot local experiences village by village
Follow a legends route across CyprusDiscover More

Holidays in Historic Buildings – Saving Swiss heritage
Book a night inside Swiss historyDiscover More
Home Café Days – Latvia’s countryside, one table at a time
Be a guest at the table in a Latvian homeDiscover More
Lahemaa Heritage House – Living craft traditions as sustainable tourism
Take home a traditionDiscover More

Most přes Bobravu – A bridge rebuilt by the people who cross it
Cross the bridge, carry its history forward Discover More
Museo Diffuso dei 5 Sensi – Sciacca as a living museum
Discover Sicily beyond the postcardsDiscover More
No Planet B, Travel with B – Community and women-led tourism
Travel with purpose, support people and placeDiscover More
Portuguese Industrial Tourism Network – Factories, traditions and communities
Discover how industry shapes identityDiscover More
Prie Žiedelio Rural Tourism Homestead – Connecting nature, culture and wellbeing
Discover Žemaitija around the family table Discover More

Škofja Loka Passion Play – Heritage kept alive
Step into a story carried by a whole communityDiscover More
St Godelieve’s Abbey – A closed world, open again
Discover a secret courtyard in the heart of BrugesDiscover More
Suomenlinna – Where every visitor helps protect a living World Heritage Site
Visit like a local. Leave like a guardian. Discover More
The Bianco e Azzurro Train – Bringing a lost railway back to life
Climb aboard history in San MarinoDiscover More
The City of Porvoo – A network that grows like a living system
Build tourism on trust, not just plansDiscover More

The Tastiest Cities – A journey guided by flavours and traditions
Taste your way through LithuaniaDiscover More
Time-Travel – Themed routes that bring heritage back to life
Follow the trail into the BalkansDiscover More
Ukmergė Manor Ring – A network connected through people and places
Follow a route that keeps history aliveDiscover More
