Visit like a local. Leave like a guardian.

At Suomenlinna, Finland’s UNESCO World Heritage sea fortress, the Enjoy with Care initiative invites visitors to become active guardians of the site. Simple choices, following the Blue Route, respecting residents’ privacy, staying on marked paths and protecting nature and historic structures, help safeguard one of Europe’s most treasured cultural landscapes. 

The approach is built on shared responsibility. Rather than relying only on rules and restrictions, visitors are encouraged to understand why their actions matter. Clear guidance helps protect fragile heritage, minimise environmental impacts and ensure that the fortress remains a welcoming place for both its 800 residents and the millions of people who visit each year. 

Tourism becomes part of the site’s long-term care. By balancing visitor experiences with heritage conservation, biodiversity and community wellbeing, Suomenlinna demonstrates that protecting a destination is a shared effort between residents, businesses and visitors alike. 

Enjoy with Care shows that tourism is not only about where people travel, but also how they travel. Small, thoughtful actions can help ensure that cultural heritage, local life and nature continue to thrive for generations to come.