Jeruzalem Model – A rural network connecting people, products and experiences
Stay local, explore a landscape that works together
Best Practices
Through stories from European destinations, we showcase how the travel sector can give back: supporting what we cherish, enriching communities, and shaping a more sustainable and inclusive future for Europe.
Light in the Dark – Turning the off-season into a reason of opportunity
Discover Baltic beyond summer
Lūznava Manor – A heritage that brought a region together
Step into a Latvian Art Nouveau gem
Museo Diffuso dei 5 Sensi – Sciacca as a living museum
Discover Sicily beyond the postcards
My Burgenland Shop – A store that keeps value in the region
Take a piece of Burgenland home
No Planet B, Travel with B – Community and women-led tourism
Travel with purpose, support people and place
Portuguese Industrial Tourism Network – Factories, traditions and communities
Discover how industry shapes identity
Regenerate – A new way to welcome visitors in Reykjanes
See Iceland where fire meets sea
ReTour – From coastal destinations to places that thrive
Breathe easy on the Baltic edge
Reviving Through Discovery – Where dinosaur tracks bring a valley back to life
Step into Poland’s Jurassic story
Sowing a Sunny Tomorrow – Sunflowers along the railways
Look out the window, Slovenia is in bloom
St Godelieve’s Abbey – A closed world, open again
Discover a secret courtyard in the heart of Bruges
The City of Porvoo – A network that grows like a living system
Build tourism on trust, not just plans
Žibininkai Village – A community growing through tourism
Discover rural Lithuania, support local life