
Best Practices
Through stories from European destinations, we showcase how the travel sector can give back: supporting what we cherish, enriching communities, and shaping a more sustainable and inclusive future for Europe.


Fields Behind the Beach – From farm to plate, from sun to power
Taste the Black Sea CoastDiscover More

Gornje Podunavlje Nature Reserve – A landscape restored by tourism
Explore wetlands that thrive with your visitDiscover More

Karelia Cottages – An experience that supports wildlife survival
On the frozen lake: Saving sealsDiscover More
Nordsee-Reisepass – The passport that turns the coast into a journey
Discover the North Sea beyond the classicDiscover More
ReTour – From coastal destinations to places that thrive
Breathe easy on the Baltic edgeDiscover More
REVIVE Program – Heritage buildings transformed through tourism
Stay in history, help bring it back to lifeDiscover More
Salina Nature Reserve – From saltpans to wildlife haven
Discover a hidden corner of Malta’s coastDiscover More
Science on Sea – From whale safari to whale research
Discover Artic Norway through whale watchingDiscover More
Sterke Yerke – A raft that transforms awareness into action
Turn waste into a journey across the seaDiscover More

Visit Örö – From military island to year-round escape
Take a ferry to a once-hidden island in FinlandDiscover More
Wad Gaat Om – A collective effort to protect a fragile landscape
Care for the Wadden Sea, one action at a timeDiscover More

